How to add or edit your website’s metadata for search engine optimization.
Defined as data that provides information about other data, metadata can be useful on the web for telling search engines explicit information about the content of any web page.
Best practices for major search engines are used in order to auto-generate metadata for your website where none has been explicitly defined.
Overall, what metadata is provided for each page in your website is controlled by the Automatically Generate Page Metadata setting.
If set to YES, then the metadata for your site will be built according to programmed patterns that use values stored in the database related to what is being viewed and your store.
Explicit metadata for products is defined and managed using fields on each product’s catalog admin page.
The Meta Data CMS Feature in your admin gives you the ability to explicitly override auto-generated meta data for your site’s non-product pages.
If the Automatically Generate Page Metadata setting is set to YES, the AutoPrint system will autogenerate meta data on pages across your site from data you enter about your company when setting up your website.
Step-by-Step Guide
To override the metadata presented for any webpage on your website:
Select Meta Data from the CMS Features section of the Storefront CMS menu or visit
admin.yourdomain.com/settings/edit-meta-data.html?cms
To add explicit metadata for an existing page (or to define your preferred default metadata) click the Insert New button.
If this is the first time you have
PRODUCTS: Meta Keywords & Meta Descriptions available tokens - {city}, {company}, {size}, {product_name}, {product_category}
From where does the metadata for the different types of pages in my website come?
Default metadata - Unless explicitly overridden, any page on your website will use the default meta data derived from various information you enter (like city, company name, etc.) when setting up your website. The Meta Data settings area allows you to override specific page metadata in addition to specify any page’s custom metadata as a new default metadata set to be used for non-product pages across your website.
Product Pages - Each product can have its own explicitly defined metadata. See the Insert New Product instructions for information about defining metadata for products.
General Web Pages - Unless overridden in the Meta Data section of your admin, pages use the site’s default metadata.