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Defined as data that provides information about other data, metadata can be useful on the web for telling search engines explicit information about the content of any web page. |
What metadata your website presents to search engines can be controlled by you. You can elect to use either programmatically auto-generated metadata or metadata you explicitly define for the pages and products across your website.
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Explicitly defined metadata for products is configured and managed using fields on each product’s catalog admin page. Information about that setup can be found on the <insert page and link here> Insert New Product help page.
For non-product pages, the Meta Data CMS Feature, or metatools, in your admin gives you the ability to explicitly override auto-generated meta data for your site’s non-product pages.
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Best practices for major search engines are used in order to auto-generate metadata for your website where none has been explicitly defined.
Here are instructions for how to explicitly define your own metadata for pages (not products) on your website. Information about using explicit product metadata can be found on the Insert New Product help page.
Step-by-Step Guide
To override the metadata presented for any non-product webpage on your website:
NOTE: Consult SEO best practices or an SEO expert when defining and adding your own meta information.
Select Meta Data from the CMS Features section of the Storefront CMS menu or visit
admin.yourdomain.com/settings/edit-meta-data.html?cms
To add your own explicit metadata for an existing a page (or to define your preferred default metadata) click the Insert New button.
If default meta information has not yet been defined for your site, the first time you click Insert New you will be required to first add the default meta information before you can add any meta information for a specific page. Tokens, defined by values surrounded by curly brackets {somevalue} will replace the specified value from your settings. See the ex. in the Page Title input field.
If default meta information already exists your , the Insert New Meta Tag window will provide fields a field at the top to specify the template for which your specified meta information is designed.
Consult SEO best practices or an SEO expert when defining and adding your meta information.
After filling in the fields, press either SAVE button.
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From where does the metadata for the different types of pages content in my website come? Default metadata - Unless explicitly overridden, any page By default the Automatically Generate Page Metadata settings is enabled for all new websites. In this case, product pages and all other pages on your website will use the default meta data derived from various information you enter (like city, company name, etc.) when setting up your website. The Meta Data settings area allows you to override specific page metadata in addition to specify any page’s custom metadata as a new default metadata set to be used for non-product pages across your website. Product Pages - Each product can have its own explicitly defined metadata. See the Insert New Product instructions for information about defining metadata for products. General Web Pages - Unless overridden in the Meta Data section of your admin, pages use the site’s default metadatasearch engine optimization best practices and data you add to your settings to programmatically generate and present to search engines fallback meta information. |
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