Contact Reports — Fields, Filters, and Export
Applies To: [ All Licenses ]
Overview
This article explains the Contact Reports available in the Software — what each report covers, how to run it, and how to interpret the results for managing customer relationships and activity.
Available Contact Reports
The following contact-focused reports are available under the Reports section of the admin panel:
Customer Statistics — contact growth and acquisition over time
Contact Login Report — tracks when contacts last logged in
Coupon Reports — coupon usage by contact
Contact Blaster / Campaign Reports — email campaign performance
Running a Contact Report
Log in to your administration panel at
admin.yourwebsiteaddress.com.In the left navigation, click Reports.
Click Contact Reports.
Select the specific report you want to run.
Set the date range and apply any available filters.
Click Run Report.
Customer Statistics Report — Fields Explained
The Customer Statistics Report shows contact growth over time, broken down by month or year.
Field | Description |
|---|---|
Period | The month or year being summarized. |
New Leads | Contacts added with a Lead type during this period. |
New Customers | Contacts converted to Customer type during this period. |
Total Contacts | Cumulative total contacts at the end of the period. |
Orders Placed | Number of orders placed by contacts in this period. |
Click on a year to drill down to monthly detail.
Contact Login Report — Fields Explained
The Contact Login Report helps you identify active and inactive customers.
Field | Description |
|---|---|
Contact Name | The customer's name. |
The customer's email address. | |
Last Login | The most recent date the contact logged in to the storefront. |
Login Count | Total number of logins recorded. |
Registered Date | When the contact account was created. |
Coupon Reports — Fields Explained
The Coupon Report shows how discount codes are being used.
Field | Description |
|---|---|
Coupon Code | The discount code used. |
Contact | The customer who used the code. |
Order # | The order the coupon was applied to. |
Discount Amount | The dollar amount discounted. |
Date Used | When the coupon was applied. |
Filtering and Exporting
Contact reports support filtering by date range and, where applicable, by contact type (Lead vs Customer) or specific contact.
To export any contact report as CSV:
Run the report with your desired filters.
Click Export or Download CSV.
Notes / Tips
The Customer Statistics Report is a quick way to benchmark contact growth month over month. Use it alongside the General Report to correlate customer growth with revenue trends.
The Contact Login Report is useful for identifying inactive customers to target with re-engagement campaigns. See Contact Blaster Groups for how to build targeted lists.
Coupon usage data helps evaluate the ROI of promotional campaigns.