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When viewing the products within the category you will see the Manage This Product button
Click this will launch the product management interface for the product you select
The product content will be the first thing you see, Product content for the first product in the list is what is read by the search engines,
For SEO purposes you should always provide unique content on at least the first product in the list.

Title-This is the product page title, this is shown in the source code.
Description-This is displayed on the product page as the product description. You can use HTML to add images and other formatting to this content.
Meta Keywords-These are the keywords that are displayed in the source code of the page and read by the search engines
Meta Description-This is the description that is displayed for the page in the search engines when found as a result.

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